Effective Date: December 1st, 2023
This Privacy Policy explains how LKV Realty, LLC and their respective affiliates, subsidiaries, and service providers (collectively, “we,” “us,” and “our”) collect, use, protect, and disclose personal information about consumers when you use “LKV Realty” and “LKV” brands, including, without limitation the LKV Realty website (the “Website”), and the Services provided by us through the Website and the Application (the “Services” as described in the Terms of Use). This Privacy Policy also explains any rights you may have about these practices.
We may update this Privacy Policy, and our Federal Privacy Notice, from time to time. You can always view the most recent version of this Privacy Policy and/or Federal Privacy Notice on our Website. We will notify you of any changes as required by applicable law.
In the event that you need to contact us about this Privacy Policy or our privacy practices, please contact us at hello@lkvrealty.com.
What are the types of personal information we collect? The following are examples of the types of personal information and other information we may collect about you:
What are the sources from which we collect personal information about you? We collect personal information and other information about you from a number of sources, including:
How do we use the information we collect about you? We use the information collected about you in a number of ways, including but not limited to:
Who do we share information about you with? We may share the personal information and other information we collect about you with:
Cookies. Cookies are pieces of information stored directly on a computer or mobile application you are using. We or our service providers may place cookies, or similar files, on your device, including for security purposes, to facilitate navigation, and to personalize your experience while using the Website Cookies allow us to collect technical and navigational information, such as browser type, time spent on a website or mobile application, and pages visited. Cookies allow us to select which advertisements or offers are most likely to appeal to you and display them to you. We may also use cookies in online advertising to track responses and may use cookies or other files to track your use of other websites. Cookies and other technologies provide us the capability to monitor the use of the Website so we can continually improve the design and functionality to better serve you.
If you do not accept these cookies, you may experience some inconvenience in your use of some online options. We use cookies to display information more effectively to you and to gather data about the usage of the Website.
At times, we may also use other technologies to capture customer specific data to help understand how customers use the Website and to assist us with resolving customers’ questions regarding the use of the Website.
Do-Not-Track Signals. Many web browsers possess a do-not-track feature that lets your browser tell websites you visit that you do not want to have your online activities tracked. At this time, the Website does not respond to browser do-not-track signals.
Security. To protect your personal information from unauthorized access, we use security and safeguarding measures that comply with federal and state law. These measures include but are not limited to computer and electronic safeguards and secured files and buildings. However, you acknowledge that no security measure or modality of data transmission over the Internet can be guaranteed to be 100% secure. You should not expect that any personal information provided to us through the Website is free from the risk posed by unauthorized access.
If you are visiting the Website, your Internet session should be encrypted if your security-enabled browser is connected using the Secure Hypertext Transport Protocol. URL strings beginning with “HTTPS://” instead of the usual “HTTP://” indicate that the secure protocol is in effect. Your internet browser may also show an icon indicating that the Website is considered secure.
Minors. You must be 18 years of age or older to register as an account user and receive services through the Website. The Website is not directed at people under 18 years of age and we do not knowingly collect any information about such persons.
Changing Your Information. If you would like to review and request changes to the personally identifiable information that we use as part of servicing your loan, please contact your loan servicer directly. If you would like to review and request changes to the personally identifiable information that you have provided to us in your interactions with the LKV Realty website, please reach out to hello@lkvrealty.com.
Call Monitoring. You consent to the recording and monitoring of any call for quality assurance, training, risk management, collection purposes, or any other legitimate purpose, that you place to us (or our service providers) or that we (or our service providers) place to you.
Consent to Receive Email Communications. You consent to receiving emails at any email address you provide to us, including marketing-related messages. You may opt out of receiving marketing emails by utilizing the “unsubscribe” functionality preferences included in those emails.
State Privacy Disclosures. Some states provide certain rights concerning your personal information, unless an exception applies. These exceptions include information subject to federal privacy laws, specifically the federal Gramm-Leach-Bliley Act (“GLBA”) and Fair Credit Reporting Act (“FCRA”), or entities that are subject to the GLBA. In addition to these exceptions, state privacy laws do not consider information to be personal information if it cannot be reasonably linked to any consumer or household. The information that LKV Realty or its affiliates collect, uses, and shares may be exempt from state privacy laws as it is subject to the GLBA, subject to the FCRA, it is not deemed to be personal information, or LKV Realty is subject to the GLBA.
Additional Notice for California Residents
At LKV REALTY, LLC. (“LKV REALTY”), we are mindful of our responsibilities under the California Consumer Protection Act (“CCPA”) (Cal. Civ. Code § 1798.100 et seq.) regarding the collection, use, and disclosure of your personal information, both online and offline. This online notice applies only to California residents who are subject to the CCPA.
Most visitors to our website are either representatives of businesses seeking to interact with us as part of their jobs, or individuals engaging with us in connection with using our services. Please note that personal information we obtain, use, or is disclosed through these business-to-business interactions or pursuant to the Gramm-Leach-Bliley Act (“GLBA”), or the California Financial Information Privacy Act (“CFIPA”) are exempt from the CCPA.
Personal Information of California Residents Collected in the Last Twelve Months
We collect information that identifies, relates to, describes, references, and is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). In particular, we have obtained the following categories of Personal Information on California residents within the last twelve months:
Identifiers such as real name, alias, postal address, email address, IP address, unique personal identifier, online identifier, account name, and phone number when you submit this information to create an account, request to learn more about our real estate offers and services or subscribe to email alerts.
As applicable, the following categories of protected classification characteristics under California or federal law: date of birth/age (40 years or older), gender, race, color, national origin, citizenship, or marital status, if you provide it to us.
Internet or other similar network activity information, including, but not limited to, browsing history on our websites, search history, and information on your interaction with our websites or applications when you choose to visit and interact with our websites or applications.
As applicable, audio information such as recordings of when you may have called into our customer contact line; visual images from security cameras in our branch offices; and electronic information in the form of Internet or other electronic network activity information, as described above.
For each of the above categories, most of the Personal Information we have obtained was provided by you as part of your enrollment in our home rewards programs or request for more information on real estate services and offers.
We use commercially reasonable security measures to protect the information we have obtained, in accordance with federal and state regulations. Please visit our Privacy Policy for more information about the security measures to maintain information.
Please note that Personal Information does not include:
Our Use of Personal Information for Business Purposes in the Last Twelve Months
Disclosures of Personal Information for Business Purposes
LKV REALTY does not share any information about you or your company to unaffiliated third parties, except as necessary to participate in the Lakeview Home Rewards Program and as permitted by law. Within the last twelve months, we have disclosed Personal Information identified in the Categories listed above only (i) at your express request; (ii) as part of an exempt business-to-business commercial transaction; (iii) in connection with providing you a real estate service or product for personal, family, or household, pursuant to the GLBA; or (iv) to our service providers for the business purpose(s) described above.
No Sales of Personal Information
We do not sell Personal Information within the meaning of the CCPA nor do we plan to sell Personal Information. If that changes, we will let you know in advance and provide you with information so that you may understand and exercise your right to opt-out of the future sale of your Personal Information.
Please note that we do not collect, use, sell or disclose Personal Information of individuals we know to be under the age of 18 to business partners or third parties.
Privacy Rights and Choices for California Residents
If you are a California resident, the CCPA provides you with certain rights related to your Personal Information. This section describes your CCPA rights and explains how to exercise those rights.
As discussed above, the CCPA does not apply to all or nearly all information we obtain, use, or share as part of our role as a real estate brokerage or resulting from certain business-to-business transactions. We will, however, continue to evaluate our business-to-business activities and update our Privacy Policy consistent with California laws and regulations, where applicable.
Access to Personal Information and Data Portability
You have the right to know what Personal Information we have obtained and disclosed about you for a business purpose in the last twelve months. Once we receive and confirm your verifiable consumer request, we will disclose to you any or all of the following:
Deletion Request
You have the right to request that we delete (and direct our service providers to delete) Personal Information we collected about you and retained, subject to certain exceptions.
Opt-out of Sale of Personal Information
The CCPA provides you with the right to direct us to not sell your Personal Information. However, as discussed above, we do not engage in the sale of Personal Information as contemplated by the CCPA.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. This means that we may not deny you goods or services, charge you different prices or rates for services or provide you with a different level or quality of services (or suggest that we will do so), in response to a request made under the CCPA.
We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your Personal Information.
Exercising Your CCPA Rights
To exercise one or more of the above rights, you or someone you authorize, may submit a request by:
Writing us at LKV REALTY. Compliance Department, 4425 Ponce De Leon Boulevard, 4th Floor, Coral Gables, FL 33146 or email at privacy@lkvrealty.com. Reminder: please include the statement “Attention: California Privacy Rights Request” in the subject line of your email or within the body of your written request, as well as your name, email address, phone number, property address, and your account number. We may limit our response to your exercise of the above rights as permitted under applicable law. We will review each request carefully and respond accordingly within the timeframe established by the CCPA.
However, as discussed above, the CCPA does not apply to all or nearly all information we obtain, use, or share as part of our role as a real estate brokerage or through certain business-to-business transactions, and we will not include any of that information in responding to your request.
Please note that we are not responsible for notices that are not labelled or sent properly, or that do not have complete information. If applicable, we will provide you with information on how to submit the request or remedy any deficiencies with the request. Responses to your CCPA request will be delivered in the same manner that we received it.
Verifiable Request
As required under applicable law, we take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. You must provide us with enough information to allow us to reasonably verify you are the person about whom we collected Personal Information, or an authorized representative, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. Please include the statement “Attention: California Privacy Rights Request” in the body of your written request, as well as your name, email address, phone number, property address, and Community account number. We may limit our response to your exercise of the above rights as permitted under applicable law. We will review each request carefully and respond accordingly within the timeframe established by the CCPA.
Agent Authorization and Disability Access
You may designate an authorized agent to make a CCPA request for personal information on your behalf. To designate an authorized agent to act on your behalf, you must provide the agent with written permission to do so and provide proof of your identity. Written permission may include a power of attorney sufficient under California Probate Code §§ 4121 to 4130.
You may also make a verifiable consumer request on behalf of your minor child, but you must also provide proof that you are that child’s parent or legal guardian.
Other California Privacy Rights
California “Shine the Light” Law (Civil Code Section § 1798.83)
Under the Shine the Light Law, a California resident may ask us to refrain from sharing your Personal Information with third parties for their direct marketing purposes. Please know that we do not share Personal Information of California residents with third parties for their marketing purposes.
California Do Not Track Disclosure
Our website and applications are not designed to respond to “Do Not Track” requests from browsers.
Contact Information Regarding this California Notice
You may contact us with questions or concerns about our privacy policies or practices and your choices and rights under California law by writing to us at LKV REALTY. Compliance Department, 4425 Ponce De Leon Boulevard, 4th Floor, Coral Gables, FL 33146 or email at privacy@lkvrealty.com. Reminder: please include the statement “Attention: California Privacy Rights Request” in the body of your written request, as well as your name, email address, phone number, property address, and your account number. Again, we may limit our response to your exercise of the above rights as permitted under applicable law. We will review each request carefully and respond accordingly within the timeframe established by the CCPA.