4220 E M 72, Williamsburg, MI 49690

Rarely does a site offer the convergence of location, traffic, and timing found at 4220 E M-72. Situated near the strategic intersection of M-72 and US-31 in Williamsburg — the primary east-west gateway corridor into Traverse City — this 1.59-acre commercially-zoned parcel presents a compelling ground-up redevelopment opportunity for QSR, drive-through, or retail users. Currently improved with a self service/automatic car wash facility (built 1998) that is ideally positioned for demolition and redevelopment, the site delivers the pad size, access, and visibility that high-performing retail and quick-service concepts demand. The property sits within immediate proximity to the Grand Traverse Resort and Spa — one of Northern Michigan’s premier four-season destination resorts — as well as a Meijer anchor, the nationally recognized Horse Shows by the Bay equestrian events, and the continuous flow of seasonal and year-round visitors traveling along one of the region’s highest-volume arterial corridors. This is a location where resort guests, event attendees, daily commuters, and local residents all converge — creating the diverse, consistent traffic counts that fuel successful QSR and retail operations.